Sony KDL-52XBR7 Best LCD Picture I've Seen Yet,

Picture: I have been comparing TV's now for almost a year to get the best set that would keep me happy for years to come. I can't say enough good things about the picture quality; it's just the best out there. After making some minor adjustments to the picture settings, in the custom mode, skin tones and colors are amazing. The only big screen sets I have seen that appear to be better are the LED XBR8's, but not by much, or the new Samsung UN55B7000 and these sets come at a substantial premium.

TV is easy to set up and sound quality through its own speakers is even good, but I have mine connected through my audio system for true 5.1 sound. If you have a room with a lot of windows, the matte finish glass has a much lower reflection quality than say the gloss finish on the Samsung's, which was impossible to see in my family room.

Delivery: I was really worried about purchasing a big screen TV and having it delivered by a freight company. The company that delivered the TV was great. The box looked as though I had just picked it up local store, they unpacked the unit and placed on the stand for me. Very nice people. And did I say the delivery only took 7 days from when I ordered it.

Price: I got a great deal from Amazon.com, the price was about $600 less than Best Buy for a lesser Sony Model TV.

Sony KDL-52XBR7 Excellent 52"

This 240 hz 52" XBR7 Sony is excellent in all respects. Wish it had a memory stick though. Easy to set up and menu is quite friendly. Not sure if the 240 hz makes a great difference over 120 hz but I like what I see. Color and definition is excellent with lots of features. Originally priced at $4M(!), within 4 months it dropped to a little less then $2.5M. Highly recommended. I have had a number of Sony XBR's and they have all been reliable. I expect this one to be the same.

Sony KDL-52XBR7 Great Television set

After reading review after review, I was a bit skeptical with this purchase...especially since it is pretty expensive. Well this has turned out to be a very good purchase for me. I have had no problems with the blacks as some reviews mention. t.v was really heavy and hard to put up on a wall mount; but other than that, the quality of the picture is awesome. I have to add, this is my first high-def big screen and i couldn't be happier with this purchase. I don't have anything to compare the 240Hz to, but I can't complain about the clarity on the screen. Great purchase, do recommend.

Sony KDL-52XBR7 Good results

The government pushed me over the edge. I tried to get their digital conversion signals, but up in the mountains of Colorado no such luck. Analog signals work just fine, but the low power HD signal was my downfall. Signed up for Dish Network HD, then I needed some HD TVs. We bought two 52XBR7 TVs and hooked them up to two Dish Network 722K DVRs. They work just great for satellite reception in HD format. Both were delivered on the date Amazon suggested. I had to do some research for the adjustments to the TVs, but once dialed in they work great. I'm very happy with this purchase experience through Amazon.

Sony KDL-52XBR7 Great TV, Great shopping experience

This is an excellent tv. It is almost $1000 dollars cheaper than best buy. Sports are extremely smooth with the 240 motion flow. Blue ray movies are unbelievable. Looks like your looking through a glass window at a live event. I would highly recommend this tv, and buying it through amazon. They are 5 star!

Sony KDL-52XBR7 Great TV

I bought the XBR7 after 5 months of study and research. I am very pleased with my decision. The picture on the set is beautiful, far exceeding the other Hi-def TVs that I own. Delivery was one day longer than estimated, but that was not really a problem. A potential headache was the fact that the price increased while I was in the process of purchasing. After I started the purchase process I investigated the warranty (my decision was no extended warranty). The price went up $154 while I was investigating the warranty. I called Amazon, got an agent who could not help me. I told her I felt like I had been "bait & switched". She passed me to a supervisor, who investigated, and sold me the TV for the price at the start of my transaction (the lower price). So all worked out, it just took about 20 minutes on the phone.

Set up was as easy as others have described. The sound quality is excellent. I have seen no negative performance issues, including slo-motion of hi-def football games I had on my DVR. My only comment to my wife was that I bet the actresses really hated Sony and Hi-def, because they don't look nearly so good now that you can really see them, LOL. I could not really tell as much on my other Hi-def TVs. This Sony is clearly worth the money. There may be better sets out there, I am not an expert. But I am very careful at spending money, and I definitely feel like the XBR7 from Amazon is a great value.

Sony KDL-52XBR7 Great TV!!

TV was delivered in perfect condition a few days ago as promised by CEVA/Eagle. The delivery folks were good - they unpacked and set it up on the stand before they left. I did not turn it on immediately because it was cold outside and the unit needed time to acclimatize.
I have now been playing around with it for a few days and still have a ton of settings and options I have yet to explore. I am happy to say I have none of the clouding issues that some others have mentioned here. Some of the cool features I have found so far.
Picture quality - One word describes it - Fantastic! Default picture quality is great. However, I have yet to calibrate the color/brightness settings to tone it down, conserve energy etc.
Favorites - I like how the favorites GUI lets you scroll through all the channels you have surfed.
Networking and USB - Pictures on a USB stick or on my desktop computer look great. Plugged it into my network, went through a few basic setup steps and it was able to find and display all the pics on the computer. Various slide show effects are great too. Not been able to play a video clip off the computer yet. Need to check compatible formats.
TV Guide - The interactive TV Guide is the best I have seen. Better than those provided by the cable and satellite companies.
Web Browsing - Computer looks great on it. As soon as my Logitech Mediaboard bluetooth keyboard arrives I will have my computer hooked up permanently to the TV.
Only thing left to do is to properly calibrate the color/brightness settings yet. Will update later.
Watch the price on Amazon and buy when low.